More A world-class recreation center for children has been put up at the SM Mall of Asia, the Philippines’ second-largest mall.
Besides being the first of its kind in the country, the recreation center covers 3,000 square meters and is worth P100 million.
The facility features Cosmic Kidz, a five-storey structure which will stimulate children’s imagination about space.
It also offers X-Rider, a four-dimensional cinema theater offers moving seats, air jets, as well as 12 different themes.
Launched last week, the facility was completed in partnership with Unilever Philippines through its Selecta Ice Cream Division under a three year contract.
The arrangement allows Unilever to sell merchandise inside the center, SM Shopping Center Management Corp. assistant to the vice president Steven T. Tan said.
The center may be replicated in other malls such as in Megamall and SM North Edsa, Tan said.
SM employees visited Taiwan, Hong Kong, Singapore, and other countries “and put different ideas all together to come up with the concept," Tan added.
Besides being the first of its kind in the country, the recreation center covers 3,000 square meters and is worth P100 million.
The facility features Cosmic Kidz, a five-storey structure which will stimulate children’s imagination about space.
It also offers X-Rider, a four-dimensional cinema theater offers moving seats, air jets, as well as 12 different themes.
Launched last week, the facility was completed in partnership with Unilever Philippines through its Selecta Ice Cream Division under a three year contract.
The arrangement allows Unilever to sell merchandise inside the center, SM Shopping Center Management Corp. assistant to the vice president Steven T. Tan said.
The center may be replicated in other malls such as in Megamall and SM North Edsa, Tan said.
SM employees visited Taiwan, Hong Kong, Singapore, and other countries “and put different ideas all together to come up with the concept," Tan added.
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P100-million recreation center planned for Mall of Asia 10/22/2009
SM Mall of Asia, the country’s premier mall, has spent over P100 million to put up a world-class recreation center for kids inside the Mall of Asia in Pasay City.SM Shopping Center Management Corp. assistant to the vice president Steven Tan said the facility for kids of all ages that was launched last week, is the first-of-kind in the Philippines.
According to Tan, the completion of the activity center was in partnership with Unilever Philippine through its Selecta Ice Cream Division under an agreement contract of three years.
Under the deal, Tan said SM management has allowed Unilever-Selecta to have its merchandise inside the 3,000-square meter Selecta Kids Universe which Tan said may be expanded to other malls like in Megamall and SM North.
Coming with the concept, he said, wasn’t easy because SM has to send people to travel in countries around Asia to get an idea from similar facilities where kids will truly enjoy.
“We have visited Taiwan, Hongkong, Singapore and other countries and put the different ideas all together to come up with this concept.”
The entertainment center boasts of a five-story Cosmic Kidz that will have the imaginations of kids soar sky high into space as they immerse themselves into active play.
Kids should not miss the X-Rider which Tan said a unique 4D entertainment cinema made up of an eight-seater mini-theater that goes beyond the usual 3D visual spectacle. With 12 amazing themes shown in regular rotation the X-Rider’s movable seats, air jets, and other high-tech features, kids will experience the all the high-technology effects. Ayen Infante.
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