BELIEVING the Cebu market is ready to pay more for digital films, SM Cinemas will open a 500-seater IMAX Theater in SM City Cebu in the fourth quarter of the year. (my comment.....the residents of Cebu look forward to this quality upgrade! Thanks)
Digital theater system developer IMAX and SM Cinemas will convert SM’s Cinema 4 into an IMAX theater, equipped with 3D projection technology, laser-aligned digital sound system and a customized way of maximizing a movie-goer’s field of view. When it opens in November or December, it will be the first IMAX Theater outside Metro Manila.
Since they need to choose a good film for the launch, SM Cinema senior vice president Edgar Tejerero said the IMAX-SM partnership are looking Walt Disney’s A Christmas Carol, which is due for release in November, and James Camerons’ Avatar, which Twentieth Century Fox announced will be available in 3D format on Dec. 18.
Cebu Sunstar 7/16/09 http://www.sunstar.com.ph/cebu/sm-open-3d-theater-cebu-yearend
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