From the NY Times In its State Of Retailing Online 2009 report, Forrester Research reported that the vast majority of Web retailers were not only profitable in 2008 - in a recession - but also that their overall level of profitability grew.
The e-commerce market is expanding, due to a combination of factors.
Also brick-and-mortar businesses are migrating more of their operations online. We also have technology advances to thank: better recommendations technology, social media, the emergence of mobile commerce.
E-commerce Continues to Grow, Despite Economy
In the State Of Retailing Online 2009 report, Forrester Research reported that retailers saw their Web divisions grow by 18% in 2008. Given that Forrester described 2008 as "one of the worst years ever" in retail, that's significant growth in online retail activity.
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