SM Bacolod has joined the online community and started to blog wow!!

I found that SM Bacolod has started offering a blog to keep customers connected.  I have blogged previously about the lack of information online about the SM advantage card which is so heavily used by customers and SM Bacolod has listed some of the details but nothing about the redemption of points and what you can claim for the rewards.  But at least it is a start.  Congratulations.  All of the malls nationwide should reach out to the online world as well as I have previously commented in this blog.  Read the SM Bacolod blog here
http://smcitybacolod.blogspot.com/2009/11/sm-advantage-express.html

Presently SM websites are few and lacking details of merchants in their malls, their contact details, websites and phone numbers of the tenants especially for the Cyberzone.  It is badly needed and so many are online these days and would use.  And information on their SM advantage card is completely missing from all their sites and yet is part of their active promo and well known and should be detailed as to what the costs are and the awards offered.  

SM collects data from customers on email addresses and cell phone numbers and should use much more actively in data bases.  Getting customers to sign up for regular emails on sales and promos is very cost effective for SM and its tenants.  And twitter can also be used as a tool as well as SUN customers like me to get text messages which SM is starting to use and its good as long as the customer does not get charged for the messages sent.

Why couldn't SM Department stores, Toy Kingdom or Us or SM appliances or Watsons or Ace Hardware have a online email every week for their SM Advantage or promo customers or those that enter its many promotions that SM collects names and email addresses?  A valuable free tool is not being used here by most Philippine Merchants. 

SM Advantage Express

• Started 2009 October 25, SMAC Members-PLDT Subscribers can earn SMAC points;
• Eligible customers must register their SM Advantage Card to PLDT rewards program before they can be awarded with points;
• Only (1) SMAC number may be registered for one (1) PLDT account number;
• There can be multiple PLDT account numbers that can be registered to one (1) SMAC number;

Registration:

Registration can be done thru the following :

• Any PLDT Office 
• 171
• Filling up of Appilcation Form solicited by PLDT agents
• PLDT website:  www.pldt.com.ph/telerewards 
• PLDT and MCI reserves the right to validate the application and reject application found not to have complied with the requirements of the program.

 SMAC Members will earn additional 50 bonus points when they register until November 15, 2009